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🎯Starting with Why
Many products and companies try to convince us with features (what they do) and neglect emotional aspects. In his book Start with Why, Simon Sinek introduces a concept called the Golden Circle, emphasizing the need to start with an emotional root cause (the ‘why’). Methods (HOWs) and features (WHATs) become secondary considerations. To pinpoint the…
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👋Welcome!
OK: I want to empower people. But how? There are many ways of doing it. But they all have something in common: They rely on good storytelling. Storytelling is essential. The realization started to sink in when I was writing my first research papers during my PhD. Why should readers care about what we had…
Explainable AI · Unexplainable Magic.